STUDY AND BRAND CONCEPT PHASE
As an initial step, I participated in creating assets to support the BBB26 brand identity. My work focused on producing backgrounds that would later be adapted for various applications, such as voting graphics, in-studio on-air backdrops, the "Glass House" (Casa de Vidro) visual identity, and more. The season's visual communication was designed to feature arcs extending from the lens's circumference, while incorporating a "ping-pong" motion effect into the animations. The color palette is dominated by orange, with the "Robbb" character tones serving as secondary colors.
The study was initially conceived for institutional purposes (such as Microsoft Teams backgrounds for client meetings, case study presentations, and partnership closures) and was later used as a moodboard for other visual applications, including voting graphics and looping on-air backgrounds. Shown here is a creative proposal for the BBB26 voting graphic.
LED "CONFESSIONÁRIO"
I was responsible for creating the artwork for the LED screen that served as the backdrop for the voting segments throughout the season. My starting point was to align the visual style of the artwork with the concept already established in the set design of the Confession Room. For this season, the set was built around an aesthetic of gold, money, and luxury, and I sought to incorporate these elements into the LED display.
The workflow for creating the LED display involved generative AI tools: ChatGPT, Gemini, and VEO 3. I used the chatbot to create the static artwork, applying a prompt that summarized my entire brief. I needed a corridor with a safe at the far end to create a sense of depth on the screen, and I also incorporated elements from the confessional's set design into the prompt.
FANFIC BBB26
I was responsible for producing the video segments for the "FANFIC" segment during the 2026 season. That year, the segment's opening sequence needed a refresh; I decided to adopt a retro aesthetic, starting with a CRT television and transitioning to the viewer's screen. The goal was to reflect the season's new cast dynamic—which included veteran participants from previous editions—so I sought to visually convey a "meeting of generations."
Opening Irmãos Renault
The tools used for production included both generative AI (Kling, Veo3, Nano Banana, Chat) and Adobe Suite programs such as After Effects and Photoshop.
OPENING
"PRESENTE DO ANJO"
The proposal for this year was to have a playful theme, featuring clouds and iridescent elements.
To achieve this, I sought to combine the primary aesthetic of BBB26 (orange-toned arches) with the visual style of the "Presente do Anjo" (Angel's Gift) references. The result was a set of iridescent semi-arches set against a playful, colorful sky. To arrive at this outcome, I fed specific brand studies and creative assets into Gemini Nano Banana, inputting the reference visuals to enable a correlation between the concepts. For the animation, I used Veo3 in an infinite loop.
After producing the background, I assembled the scene for the vignette—incorporating the background, ground smoke, and 2D elements—using assets already prepared by the 3D team.
RESULT:
Another important point is that, once the "Angel's Gift" (Presente do Anjo) vignette had been produced and approved, it served as a reference for creating other vignettes within the same theme, such as "Angel's Challenge" (Prova do Anjo) and "Love or Power" (Amor ou Poder).
Production of other intros
VINHETA BATE E VOLTA
VINHETA PROVA DO LÍDER
The creation workflow for these vignettes involves close collaboration with the BBB26 animation team. They produce the scenes featuring the "Robbb's" characters and the lettering; once approved, the motion team builds the composition around these 3D assets, creating animated backgrounds and elements that interact with the characters' acting, while also tracking camera movement to align the scene with the final composition.
LED "FESTAS DO LÍDER"
The parties were a highlight for the participants—a time to unwind. The "Leader of the Week" gets to choose the party's theme, which then guides the creative work of the teams in charge. Alberto Cowboy chose a Wild West theme for his party. I was responsible for producing some of the LED elements that made up the party's set design. My mission at this stage was to incorporate the Leader's chosen theme in a fun, lighthearted way.
Production workflow in Weavy
LED Animation - Jonas's Party
OPENING "FALTAM 10"
With ten days remaining until the finale, the design team was tasked with creating a daily promo—essentially a countdown. I collaborated creatively on the "3 Days to Go" segment, producing assets used to compose the scene. The concept was to showcase all the challenges that had taken place throughout the season, so I gathered the most memorable challenges from BBB26 to feature in the promo.
The production workflow for creating the assets went through Weavy, where I could use the Kling node to generate the 3D creative elements. Once created, I upload the PNG file to Hunyuan 3D to convert it into a 3D asset.
