I played a key role in the project by producing visuals for the LED screens used during the music festival segments of the program. The animation concepts were driven by the mood of the music, aiming to enhance the setting in which the artist was performing. The creative workflow involved using generative AI tools (Midjourney, ChatGPT, Gemini Nano Banana, Runway, and Kling) to create mood boards and 3D assets, followed by After Effects and Photoshop for finalization—specifically for creating loops and refining the layouts.
JANICIO - A VIDA DO VIAJANTE
MOODBOARD
CONCEPT:
My goal here is to convey the sense of a journey—a passage—that the author Luiz Gonzaga intended to communicate in his song. To this end, I created a roadside setting featuring a pickup truck with an accordion player at its center, representing both Luiz Gonzaga himself and Janicio, the artist participating in the program. As the song progresses, the truck travels through various regions of Brazil—represented by elements characteristic of those places—highlighting the country's diversity and reinforcing the song's central message. My key reference point is the vinyl record, an object that evokes nostalgia and musicality while offering a compelling duality: as the record spins, the music and the landscapes move forward. I combined this concept with a collage-style design and an animation frame rate of 12 fps to enhance the retro aesthetic without sacrificing a modern feel.
ANIMATION LED SCREEN
THAINA - TUDO O QUE EU SOU
MOODBOARD
CONCEPT:
Drawing inspiration from the blues genre and Black culture, I looked to the African-American roots from which the genre emerged. I utilized high-contrast black tones to shape the LED screens, creating a "pop-out" effect for the elements within the composition.
JUCEIR - ENROSCA
MOODBOARD
CONCEPT:
Fábio Jr.'s music evokes a cool lifestyle—living fearlessly—and the persona of a charming "ladies' man" who is always out driving. To capture this, I aimed for a "synthwave" aesthetic, as it defines the 80s—the era when the song was released—and blended it with a road-trip setting. The story I wanted to tell was about this guy driving and traveling the world with his love interest.
ANIMATION LED SCREEN
